The author of this blog is a 30 year-old Mumbai, India-based journalist. He pens his works of short-fiction here. The write-ups here have nothing to do with his professional work and he doesn't represent the views of his employer. This place is purely personal and fictional.
Wednesday, December 07, 2011
The Most Admired Writer Is Also The Best Marketer
Random, strange fiction is what I desire to write the most, but the more I read from the world of books, I find almost nothing is left uncovered, unexplored. There are reams of paper filled by zealous, creative people across the world, though most of the books published are hidden in the corners of dusty libraries without any recognition. This probably is a reason, why despite all the good work, a little marketing is almost always needed for your book to be on the bed, or table of readers, than jostling for space in some non-descript district library. While it will take years for any publisher or marketer to decide on which book will be a bestseller, they surely can decide to make a mediocre scripted submission into a larger than life book, and whether the reader will like it or not, sizeable sales will happen around that event. So you can't decide who is a good or bad writer these days, or couldn't have even years before, because while you admired George Orwell, you never knew, there was someone better who remained unpublished, or unsold? Today when you read a book, you read it because it grabs your eye in the book store, on the online sellers' discount panel or is advertised via news publications. So the act of writing has to be dreamt with the vision of a marketer. It is a necessary truth and trust me all those who succeed in the market today, will become the most admired tomorrow, because people will adopt an idea wholeheartedly, when it trounces everyother competitor and stays larger-than-life forever. Books are as much a part of glamour business as the film and fashion industry do. (I ream = 500 sheets of paper)